Chief Executive Officer TBWA\ Düsseldorf
Kristina joined TBWA\ 18 years ago. Since 2018 she is responsible for the management of TBWA\ in Düsseldorf.
Prior to being named CEO, Kristina was the brand leader for Henkel Beauty Care in Germany. Among other things, for this client she successfully implemented a new, efficient adaptation process through centralization. Her long-term relationship with clients and brands, but also her deep understanding of the beauty category are some of her outstanding attributes. She is living the idea of the creative collective every day. Collaboration and connecting all disciplines is key for her.
Not only due to her international work and the successful participation in several network management programs (TIGER ACADEMY / Omnicom University) Kristina is an integral part of the global TBWA\ team.