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Last glimpse
An attention-grabbing print ad for the immediately effective insecticide Cucal – without showing the painful death of the insects.
Insects turn on their back when dying. And, most likely, already when they are caught by surprise.

We show rooms from the perspective of a dying insect. On the one hand, this extra-ordinary perspective arouses the viewer’s curiosity. On the other hand, it illustrates Cucal’s enduring effect within seconds.


New York Festival Shortlist

ADC Germany Shortlist

Lürzer's Archive Issue 2/2017