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My clothes are my treasures
Shampoos and conditioners are no big surprise in the portfolio of a consumer goods manufacturer – but in the context of detergents they are: With the new brand Lovables Henkel expands the fashion- and beauty positioning of Perwoll for a younger target group and continues to break up the detergent category codes.

And so does our international launch campaign – one of the biggest campaigns in Henkel‘s history: According to the motto "My clothes are my treasures" we stage the emotional relationship of women to their favorite clothes and the adventurous search for them.