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The revolution from duty to beauty
Perwoll’s brand image was ageing and the functional benefits in the detergent category lost their differentiation potential. We took this as a unique chance to follow a truly disruptive approach and repositioned Perwoll as the first and unique beauty brand in the detergent category. The first beauty brand that actively cares for all your clothes. It is not about laundry anymore, it’s about fashion and its role in every woman’s life. The Revolution TVC was the first one among many others until today, celebrating the brand’s fashion expertise.