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Sweat Fight
In the antiperspirant sector performance comes first. Everybody advertises with the exact same promises and codes. Still we wanted to set ourselves apart from the competition by creating and permanently claiming an emotional added value.

Our solution: a film which addresses the inner attitude and breaks free from common mechanisms of the beauty category, since we neither feature the rational product performance nor advertise with supermodels as usual. So we establish real anti-heroes who are full of confidence in their own strength because they know they are protected perfectly with Right Guard.

A relevant message to all “normal” users of antiperspirants that differs noticeably from the competition. So highly relevant that the campaign was clicked more than 20 million times on YouTube within 30 days and was shared heavily in social media.

Awards

The Drum Roses Bronze

New York Festival Finalist

Clio Bronze

Lovie Awards Shortlist