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What’s the smell of a Van Gogh?
The Amsterdam Stedelijk Museum is world-famous for its impressive collection of classic modernism. But where the masterpieces of Mondrian, Liechtenstein, Van Gogh or Chagall usually delight the eye of every art lover, we have created an exhibition in which there is absolutely nothing to see: the Siemens artSmellery. An exhibition not only impressively demonstrating the power of odors, but also launching a world premiere: a washing machine that removes odors without washing.

Awards

2018 CRESTA BRONZE Siemens Hausgeräte «artSmellery» (Kategorie Branded Entertainment)

2018 ADC DEUTSCHLAND BRONZE Siemens Hausgeräte «artSmellery» (Kategorie Event – Consumer-/Public Event)

2018 NEW YORK FESTIVALS FINALIST Siemens Hausgeräte «artSmellery» (Kategorie Activation & Engagement – Exhibitions & Installations)

2018 NEW YORK FESTIVALS FINALIST Siemens Hausgeräte «artSmellery» (Kategorie Design – Exhibitions & Live Events)

2018 NEW YORK FESTIVALS FINALIST Siemens Hausgeräte «artSmellery» (Kategorie Activation & Engagement – Home Appliances & Furnishings)

2018 ADC 97th ANNUAL AWARDS MERIT WINNER Siemens Hausgeräte «artSmellery» (Kategorie Innovation – Experiential Design)