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Enjoying without regrets
Over the last years, body awareness and conscious nutrition have become major issues. At the same time, however, there has also been a growing obsession for everything sweet, ranging from cupcakes to cronuts and from muffins to macarons. People don’t want to consume too many calories, nevertheless they don’t want to compromise on taste.

With its innovative Sweeteas, the long-established German tea producer Teekanne had the finger on the pulse of time and adapted to this trend: teas with flavors of different cakes! Blueberry Muffin, Caramel Apple Pie and Strawberry Cheesecake satisfy the sweet tooth without any calories.

The Sweeteas launch campaign shows that cakes are not necessarily guilty pleasures. We created beautiful origami cakes, which are only made out of Teekanne teabag-overpacks. The lightweight paper craft perfectly visualizes the idea of “Enjoying without regrets”.