So in order to push sales we developed a TV campaign that, in a surprising fashion, advertises selected products as a reward while it delivers a positive brand value at the same time. A campaign that positions Unitymedia products as a miraculous cure for mankind.
Applying the murmuring style of American mystery-interviews, we stage charismatic personalities that appear to be slightly confused. These people are so obviously impressed by their Unitymedia products that they smell a causal relation behind the serendipity of everyday life.
And to even top this level of gaga, we go one step further and stage the previously mentioned product once again in full detail as a reward. As gaga as can be!