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Weight Watchers. Start the year with success – YourWay.
The new year has started and the resolutions are made. And of course the new Weight Watchers program arrived – YourWay. So we foregrounded the feeling of freedom, which is the key aspect of the new program.

That feeling of freedom and easiness is also showcased in the new TVC: It is centred around personal success stories of real Weight Watchers members, who achieved their weight loss objectives through the Weight Watchers program – without having to hunger or abstain from enjoyment. Especially the integration of digital tools, fitting in your daily routine is demonstrated in a really authentic way.

Authenticity is our highest priority, which is why we created a high transparency of the brand and its products by efficiently using Social Media, Influencers and real Weight Watchers members. We give them a look behind the scenes and show specifically that facileness of the new program.
Just easy and individual – YourWay.