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Like good time with friends – it comes naturally.

Sometimes you need no words to say what you mean. A gesture, a look, that very comfortable silence. A fist bump.

For the launch of Carlsberg's non-alcoholic, botanical infused, brewed barley soft drink we not only tapped into this unspoken code of social interactions – but also pulled in the concentrated power of our creative collective.

With international teams out of Russia, Baltics, China and Germany we realized this campaign showing that just like our campaign – collective coops do come naturally.